Our
Story
In May 2009, our first daughter, Launa Mae, was stillborn at almost 37 weeks. As newlyweds, this experience rocked us to our core. For the past 16 years, we've been trying to process this loss—moving through denial, anger, and everything in between.
Through it all, we've come to appreciate and celebrate her life. Launa has given us a beautiful gift: the understanding that every breath is a miracle. Because of her, we cherish our living children in a way we never could have without her.
In June 2018, our youngest daughter, Jaine Veloy, was stillborn at 36 ½ weeks. She deepened our appreciation for the gift of life and our living children. We call her "Jaine Babe," and because of her, we could not just "move on" and live a "normal" life. We refused to forget, refused to get dragged back in to the rat race. Losing Jaine was the final inspiration we needed to leave a lasting imprint. We couldn’t go through this again without looking for ways to give others hope.
Launa's Casket
Jaine's Casket
We started our Etsy shop in 2019, creating infant memorial gifts. We poured our hearts and souls into this work. It was so rewarding to hear from the families we were blessing. But despite our best efforts, something was missing. Families would cherish the gift for a little while, but we knew its meaning would fade over time.
We found ourselves getting wrapped up in trying to grow a business, when all we truly wanted was to grow our message—the gift that grieving reveals, a love that transcends death. We needed something that would promote itself, something that wasn’t driven by money or dependent on Etsy, Amazon, or any store.
The Pink Bear is a gift for Launa 9 years earlier. 🤍
We have created something that is completely free to participate in. We just want to celebrate the gift of life with others. 🤍
Every card or necklace we sell allows us to give more for free, those of you who do purchase our gifts, Thank you... you make this all possible.
Our digital prints are redesigned every year. Those who sign up receive a print file that can be personalized on a Chrome browser—a simple way to share on social media or print at home.
Every card we print is one of a kind, just like your baby. Each year, we create a new design featuring the animal of your choice, along with your baby's name and special day. We will never mass-print generic cards.
We’re not focused on expensive jewelry. Over time, our necklaces will show wear, and that does not detract from their meaning. The necklace represents the fact that you continue to hold your baby, through the grief, through the pain.
To those who don't understand, grief can seem "imperfect", even "ugly", but the truth is; grief is one of love's purest expressions.
That’s why we offer a new design every year—so you can retire the old necklace and look back on all you and your baby walked through together. You can feel the growth and remember that year with a smile. As you wear your new necklace you can look ahead with another year of hope, another year of challenges, another year of love, another year with your baby.
Every life, deserves to be remembered 🤍
Simple, sweet, and continual.
The gift we share isn’t just a card, necklace, or digital print—it’s the gift you bring to us: a LOVE that never ends 💞
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